What it is
We took the traditional makeup palette and reimagined it, because why stop at eyes? Shape, sculpt, define, and line with two high-performance textures designed to work effortlessly across eyes, brows, cheeks, and lips.
This all-over face essential features buildable, berries and mauves that melt into skin, letting you create everything from a soft, rosy flush to bold, sculpted drama.
Velvet Pomade
Shape N’ Fix Powder
Velvet Pomade
A lightweight, high-performance pomade that glides on effortlessly for sculpting and shaping.
Shape N’ Fix Powder
A coordinating, oil-absorbing setting powder infused with Upsalite to smooth, set, and lock in definition.
How To Use It
Lift, fill, line, shape, sculpt, and set—your eyes, brows, face & lips, all in one palette.
Start with Velvet Pomades to build, blend, and shape with creamy, high-performance pigment.
Set with Shape N’ Fix Powders and lock in your look with oil-absorbing powders for all-day wear.
SHAPE THE EYES
Apply Velvet Pomades for structure & definition. Then set with Shape N' Shift Powders to lock in place.
SCULPT THE FACE
Sculpt with Velvet Pomades, apply to cheekbones, jawline and temples with a fluffy angled brush. Then, set with Shape N' Fix Powders in coordinating shade.
FILL THE BROWS
Structure brows with Velvet Pomades and fill with Shape N' Shift Powders using a small angle brush.
LINE AND DEFINE
Trace & wing with Velvet Pomades. Even create a cut crease or line your lips.
What Else You Need To Know
We’ve reimagined the traditional shadow palette beyond eyes with two unique textures that multi-task to work on face, eyes, brows, and lips. Strategically designed to give everyone the confidence to play, Groundwork was developed with high-performance formulas in universal shades perfect for all skin tones and any look. The natural tones in oil-absorbing powders and velvety pomades are intended to shape, sculpt, define, and line. Whether you’re a pro or a novice, you can create, build, and blend easily while aligning with your highest expression of personal beauty. This is Groundwork, and these are your sacred grounding rituals.
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