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Cookie Policy


Our Website employs cookies and similar technologies to gather information, including browsing behavior and purchasing patterns. This encompasses pages viewed, Products bought, Website navigation, and engagement with marketing communications. Further details are outlined in our Cookie Policy below.


Understanding Cookies

Much like many other websites, www.danessamyricksbeauty.eu employs cookies to gather information. A cookie typically consists of a small piece of data transmitted from a website or app and stored in a user's web browser or app during browsing. Upon subsequent visits to the same website, the stored data within the cookie can be retrieved, informing the website of the user's prior activity. This functionality serves to differentiate the user from others accessing the website.


Danessa Myricks Beauty Europe Cookies

At Danessa Myricks Beauty Europe, we utilize cookies to retain information about your visits, accessible upon your return to our Website. These cookies play a pivotal role in enhancing our Website's functionality and delivering a more personalized user experience. Specifically, they enable us to:

• Estimate audience size and usage patterns.

• Store information pertaining to your preferences, facilitating customization based on your individual interests.

• Expedite your searches.

• Recognize you upon your return to our Website.

We may gather information about your computer, including your IP address, operating system, and browser type, for system administration and to generate aggregate statistics for our advertisers. This statistical data reflects users' browsing behaviors and patterns without identifying individuals. Further details are available in our Privacy Policy.

Our cookies fall into the following categories:

1. Strictly Necessary Cookies:

These cookies are indispensable for the Website functionality and cannot be deactivated within our systems. They typically respond to actions initiated by users, such as setting privacy preferences, logging in, or adding items to the basket. While you can configure your browser or app to block or notify you about these cookies, certain features may become unavailable as a result.

2. Performance Cookies:

Utilizing services from Google Analytics, Danessa Myricks Beauty Europe records page views, navigation paths, and other visit details to enhance our Website's operational efficiency. The data collected by these cookies is aggregated and hence anonymous. Opting out of these cookies will prevent us from tracking your visits to our Website and monitoring its performance. To opt out of Google Analytics tracking, you can install the browser plugin available at https://tools.google.com/dlpage/gaoptout.

3. Functional Cookies:

These cookies capture minor details of your interaction with our Website, such as country, language, and currency settings, as well as referrals from our Affiliates. While not essential for the Website's core functionality, these cookies aid in tailoring the user experience to your preferences. They may be set by us or third-party providers whose services we incorporate into our pages. Disabling these cookies may impair the functionality of certain services or features.

4. Targeting / Advertising Cookies:

Integrated social media tools, such as Facebook, Twitter, YouTube, Google+, and Pinterest, enable users to share products and pages from our Website with their social circles. Each of these third-party services utilizes cookies to track your logged-in status and interactions while browsing https://danessamyricksbeauty.eu.

You have the option to decline cookies by adjusting the relevant settings in your browser. However, please be aware that deleting our cookies or disabling future cookie usage may restrict access to certain areas or features of https://danessamyricksbeauty.eu.


Copyright & Warranties

This Website and its entire content are safeguarded by European Union and International Copyright law. Permission is granted solely to electronically copy and print segments of the Website essential for utilizing it as a shopping resource. Any copying, modification, or distribution of Website content for purposes other than those specified requires prior written consent from Danessa Myricks Beauty Europe SRL.

Neither Danessa Myricks Beauty Europe SRL nor any of its Directors bear responsibility for any damages resulting from the use or misuse of the Website or its contained information. All materials and information presented by Danessa Myricks Beauty Europe SRL are intended solely for educational or informational purposes. Statements and Products are not intended to diagnose, treat, cure, or prevent any condition or disease. It is advisable to consult your doctor or healthcare practitioner regarding any suggestions or recommendations found on Danessa Myricks Beauty Europe.

While every effort is made to uphold and rectify current information on the Website, Danessa Myricks Beauty Europe SRL reserves the right to alter or amend any content or Terms and Conditions at any time.


Uploading Content to Our Website

When posting content to our Website, you affirm and confirm that:

• You possess or otherwise control all rights to the posted content.

• The content and materials are accurate.

• Use of the content and materials will not cause harm or defamation to any person or entity.

You agree to indemnify us against all claims brought by third parties arising from or related to a breach of these Terms. This implies that you are liable for any loss or damage we incur due to your breach of the content posting Terms on our Website.

Content uploaded to our Website is deemed non-confidential and non-proprietary. While you retain ownership rights in your content, you are obligated to grant us a license to use, copy, modify, adapt, and distribute your content to third parties.

You agree to waive your right to be identified as the content author and your right to object to derogatory treatment of the content.

We may disclose your identity to third parties alleging violation of their intellectual property or privacy rights due to content posted or uploaded by you to our Website.

We reserve the right to remove any posts on our Website that, in our opinion, fail to comply with our guidelines.

By uploading or posting content to our Website, you grant us the following rights to use that content:

• A non-exclusive, royalty-free perpetual, irrevocable, and fully sublicensable right to use, reproduce, modify, adapt, publish, translate, create derivative works, distribute, and display such content worldwide in any media.

• Granting us and our sub-licenses the right to use the name you submit in connection with such content.

• If reasonably requested, you agree to perform further acts and execute all documents necessary to fully implement these Terms.


Copyright and Other Intellectual Property Rights

Your utilization of the Website confers no rights to you concerning copyright, design rights, trademarks, or other intellectual property rights (or the intellectual property rights of third parties).

The Website is provided to you solely for personal, non-commercial use. You may electronically copy and print only those sections of the Website necessary for using it as a shopping resource. The content of the Website may not be utilized for any other purpose without our express written permission.

Except concerning links to third-party Websites, we own all intellectual property rights in the Website and the material published on it, including all brand names and trademarks. All such rights are reserved, and nothing in these Terms will be construed as granting you ownership or rights in such intellectual property or the data contained therein.


Ensuring the Lawful Use of Your Personal Data

We will only utilize your personal data where we have a lawful basis to do so. Specifically, we will use your personal data in the following circumstances:

• We will use your personal data where it is necessary for us to perform our contract with you (for example, to fulfill your order).

• We may also use your personal data to pursue our legitimate interests (or those of a third party) in a manner that might reasonably be expected as part of running our business and which does not materially impact your interests, rights, or freedoms. For example, we might use your purchase history to send you personalized offers or use your shopping history to identify trends and ensure we can keep up with demand and develop the right new Products for our customers.

• We may sometimes need to use personal data to comply with our legal obligations (for example, to pass on details related to fraud).

• In some instances, we will ask for your consent to use your personal data, for example, where you sign up to receive our email newsletters. You can withdraw your consent at any time by letting us know (see the "Your Rights" section below). Please get in touch with us using the contact details provided at the end of this Privacy Policy if you would like further information about why we are using your personal data.


Personal Data We Collect From You and How We Use It

The personal data collection and usage procedures depend on your interactions with us, such as placing orders, contacting us via email or phone, making purchases, or scheduling appointments. Certain categories of personal data, including racial or ethnic origin, health data, genetic data, or biometric data, benefit from additional protection under data protection legislation. We only collect and use 'special category data' with your explicit consent.


Personal Data Collection and Usage

1. Identification Information: We collect data like your name, username, password, and date of birth to fulfill orders and allow you to create an account with us.

   - Purpose: To fulfill orders, create accounts.

   - Lawful Basis: Performance of contract, legitimate interest.


2. Contact Details: We collect contact details like email addresses, phone numbers, and addresses to communicate with you and send newsletters.

   - Purpose: Communication, newsletter sending.

   - Lawful Basis: Legitimate interest, consent.


3. Booking and Events: Data like appointments and event registrations are collected for scheduling and participation purposes.

   - Purpose: Appointment booking, event participation.

   - Lawful Basis: Performance of contract, legitimate interest.


4. Customer Support: Information provided during customer support interactions aids in resolving queries or complaints.

   - Purpose: Customer support.

   - Lawful Basis: Performance of contract, legitimate interest.


5. Surveys and Feedback: Feedback data helps in Products and service improvements.

   - Purpose: Products/service improvement.

   - Lawful Basis: Legitimate interest.


6. Fraud Prevention: Data is used to prevent and detect fraudulent activities.

   - Purpose: Fraud prevention.

   - Lawful Basis: Legal obligation, legitimate interest.


7. Payment Details: Payment data is collected for transaction processing.

   - Purpose: Transaction processing.

   - Lawful Basis: Performance of contract, legal obligation, legitimate interest.


8. Technical Information: Information about equipment and browsing patterns aids in Website improvement and security.

   - Purpose: Website improvement, security.

   - Lawful Basis: Legitimate interest, legal obligation.


9. Marketing and Recommendations: Data helps in providing personalized Products recommendations and advertising.

   - Purpose: Marketing, recommendations.

   - Lawful Basis: Consent, legitimate interest.


10. Additional Information: Optional data like beauty preferences and characteristics may be collected for personalized services and marketing.

   - Purpose: Personalization, marketing.

   - Lawful Basis: Consent, legitimate interest.


11. Social Media Handles: Provided social media handles are used for program participation and identification.

   - Purpose: Program participation, identification.

   - Lawful Basis: Legitimate interest.

Note: Providing certain personal data may be necessary for specific services. Failure to provide such data may result in the inability to fulfill requested services. Clear guidance on required information is provided on relevant forms. Combining personal data across our platforms helps us understand you better as a customer.


Automated Decision Making and Profiling

When we personalize communications or content, we employ a technique called "profiling," which involves automated processing of personal data to evaluate various aspects about individuals, such as personal preferences, interests, economic situation, behavior, location, or movements. This entails collecting personal data in scenarios described earlier and using it to analyze, evaluate, or predict preferences, interests, behavior, and/or location. Additionally, we may use personal data, including digitally created profiles, for automated decision-making.


Examples of Automated Decision Making and Profiling

1. Customer Eligibility for Loyalty Programs: We may use automated processing to determine eligibility for loyalty programs based on customers' purchases and spending amounts.


2. Advertising and Marketing Preferences Identification: Personal data may be utilized to identify the types of advertising or marketing likely to interest you.

We ensure that our profiling activities and automated decision-making processes have a legal basis, as outlined in the previous sections. You may have the right to request that we refrain from using your personal data in this manner, subject to certain circumstances. Refer to the "Your Rights" section below for more information.


Sharing Your Personal Data

Sharing Your Personal Data with Trusted Third Parties

We share your personal data with trusted third parties to facilitate the provision of our services to you. When sharing your personal data with these third parties, we ensure they receive only the necessary information to perform the service. Contracts are in place to ensure they use your personal data solely for the specified purpose, respecting your privacy and security. Trusted third parties include:

1. Companies for Order Fulfillment: Entities aiding in order fulfillment and delivery, such as delivery couriers and payment providers (e.g., DPD, UPS, FedEx, BT Pay, Stripe).

2. Professional Service Providers: Service providers supporting our business operations, including Website hosting, system management, analytics, advertising, and appointment booking (e.g., Google Analytics, Hotjar).

3. Direct Marketing Companies: Organizations managing electronic communications and showcasing Products on various platforms during internet browsing (e.g., Google Ads, TikTok, Pinterest, Reddit, Facebook, Instagram, YouTube, Klaviyo).


Other Instances of Sharing Your Personal Data

• Business Transitions: During business transitions like mergers, acquisitions, or asset sales, personal data may be shared with prospective buyers and external advisors such as accountants, insurers, lawyers, or financial institutions.

• Legal Obligations: When legally obligated, personal data may be shared with law enforcement, administrative authorities, regulatory bodies, or government agencies.

• Direct Marketing Consent: Personal data is shared with third parties (including group companies) for their direct marketing purposes only upon your express opt-in consent. 


Information Received from Third Parties

We may receive information about you from various third parties, including partners, retail partners, trade shows, publicly available sources (e.g., Pinterest, TikTok, media publications), and social media or messaging services (e.g., Facebook, Twitter, WhatsApp). The information received depends on your selected privacy settings on these platforms. When combining information from different sources, we do so lawfully, adhering to specified legal bases.


Seeing Advertisements for Our Website Online

We collaborate with third parties for analytics services and to display Danessa Myricks Beauty Europe ads and banners while you browse on various apps and websites. This is facilitated through ad exchanges and digital marketing networks, utilizing advertising technologies such as ad tags, cookies, pixels, identifiers, and web beacons. The information gathered may be utilized by Danessa Myricks Beauty Europe and others to analyze and track data, determine content popularity, deliver targeted advertising and content on our Website and others, and comprehend your online activity.

The ads and banners you encounter are tailored based on information we hold about you, your prior interactions with our Website, such as previously browsed Products, viewed content, or engagements with Danessa Myricks Beauty Europe banners or ads.

We may also engage with third-party services to serve ads as part of custom campaigns on platforms like Facebook or Instagram. During such ad campaigns, information such as email address and phone number may be converted into a unique value, matched with user accounts on these platforms to personalize advertising based on your interests. Opt-out options for such customized ads are typically available on these third-party Websites and platforms.

For more details on interest-based ads or to opt out of having your web browsing activity utilized for behavioral advertising, please refer to our Cookies Policy and utilize our cookie management tool.


How Long Will We Keep Your Personal Data?

We retain your personal data only for the duration necessary for the purposes outlined in this Privacy Policy. For example, we will retain your data for as long as required to fulfill your order, provide customer service support, or as long as you maintain an account with us.

Additionally, we may retain some personal data as mandated by legal requirements, such as meeting legal or regulatory obligations, fraud prevention, tax, and accounting purposes. For instance, order data may be retained for five years post-order to comply with legal obligations.

Upon expiration of the necessity to retain your personal data, it will either be deleted or anonymized, such as through aggregation with other data for non-identifiable business planning and analysis purposes.


Ensuring Your Personal Data is Up to Date and Correct

Maintaining accurate and current personal data is crucial. Account holders are encouraged to keep their details up to date.


Third Party Links

Our Website may include links to third-party websites that are not operated by us. However, we do not exercise control over these external websites, and they are subject to their own Privacy Policies and Terms and Conditions, distinct from this Privacy Policy. Users are advised to review the privacy notices and Terms and Conditions of any external websites they visit.


How Can I Unsubscribe from Marketing Communications?

While we enjoy keeping our users informed about our latest Products, services, offers, and events via email and SMS, individuals who wish to opt out of receiving such communications can do so at any time by following these steps:

• To unsubscribe from emails, simply click on the 'unsubscribe' button located at the bottom of any email received from us.

• Account holders can also unsubscribe by accessing the Account Information page on the Website, clicking on “My Account”, and selecting the option to unsubscribe from general subscriptions.


Your Rights

As a user, you have certain rights concerning the personal data we hold about you:

• The right to transparency and fairness regarding the processing and usage of your personal data, as outlined in this Privacy Policy.

• The right to rectify incomplete or inaccurate personal data held by us, with the option for account holders to make certain corrections themselves through the Account Information page on the Danessa Myricks Beauty Europe Website.

• The right to request the deletion or removal of personal data held by us under specific circumstances, such as when processing is no longer necessary or lawful, or when you have successfully objected to the processing.

• The right to request restrictions on the processing of your personal data under certain conditions, including ensuring data accuracy, objecting to processing, or retaining data for legal purposes.

• The right to request the transfer of your personal data to a third party, applicable to automated information initially processed with your consent.

• The right to withdraw consent for the processing of your personal data based on consent, without affecting the lawfulness of processing prior to withdrawal.

To ensure security and verify identity, we may request specific information before addressing your request. Additionally, we may contact you for further details to expedite our response.


Right to Object

If we are processing your personal data based on our legitimate interests, you have the right to object to such processing. We are obliged to cease processing your personal data unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms.



Users must be at least 18 years of age to create an account, subscribe to our newsletter, contact us, or communicate with us through any channel. We do not knowingly collect personal data from individuals under the age of 18. Parents are encouraged to ensure that their children under 18 do not provide us with personal data without permission. If you believe that personal data has been provided to us by a child under 18, please contact us, and we will endeavor to delete the data from our systems.


Lookalike Audiences

For advertising purposes, we may use customer information to create a "lookalike audience" or similar audience on platforms such as Facebook, Google, Snapchat, Pinterest, or TikTok. This allows us to target ads to potential customers who share interests or demographics with our existing customers, based on the platforms' data. We typically use encrypted lists of email addresses for this purpose, with third parties hashing the data before matching it against their customers and generating the audience. We do not have access to the identities of individuals in the lookalike audience unless they interact with the ads. We believe that generating lookalike audiences poses minimal risk to customer privacy. If you wish to opt out of "similar audiences" on Google, you can adjust your Ads Settings. Many companies offering interest-based advertising are part of the Network Advertising Initiative (NAI) and/or Digital Advertising Alliance (DAA), where you can learn more about opting out of interest-based advertising and tracking. European Union residents can also visit www.youronlinechoices.eu for additional options.


Marketing Service Providers

Your personal data, encompassing demographic details, transaction history, and online activities, may be disclosed to selected marketing service providers for various purposes, commonly referred to as data profiling. These purposes include:

• Enhancing our understanding of customer characteristics.

• Developing predictive models to offer personalized suggestions and recommendations for Products or services.

• Improving the relevance and suitability of our marketing efforts, such as offers, Products, and services.

• Facilitating more effective communication with customers both online and offline, potentially leading to tailored advertising via direct mail or Website visits.


To safeguard the security and integrity of your data, all information shared with marketing service providers will undergo transformation into a non-readable format. This process involves removing identifiable information and replacing it with pseudonymous identifiers or encrypted tokens. Marketing service providers may possess the capability to correlate the data provided by us with information from their own or other third-party sources. For instance, they may merge the non-readable data received from us with data acquired from reputable sources to gain deeper insights into consumer behavior and preferences.

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