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Privacy Policy


As of May 25, 2018, Regulation (EU) 2016/679 concerning the protection of natural persons regarding the processing of personal data and on the free movement of such data (referred to as "the Regulation") is applicable in all European Union countries.

The Regulation aims to establish a consistent and comprehensive legal framework throughout the European Union. Consequently, further implementation measures at the national level are not required.

At Danessa Myricks Beauty Europe SRL, safeguarding your personal data and upholding your privacy rights are fundamental aspects of our commitment to you. This Privacy Policy outlines the manner in which we collect and utilize your personal data during your interactions with us, whether through our Website, in-store visits, or other forms of engagement.

When referring to "Danessa Myricks Beauty Europe SRL," "us," "we," or "our" within this document, we are alluding to Danessa Myricks Beauty Europe SRL and, where relevant, any subsidiaries or Affiliates under its ownership or control responsible for the provision of the Danessa Myricks Beauty Europe Website or the operation of stores, stands, or events in your region.


Privacy Policy Statement

This document articulates the Privacy Policy of Danessa Myricks Beauty Europe SRL and delineates how we collect and utilize your personal information within the scope of our customer relationships, prospective customer engagements, supplier relationships, and any other interactions. This Policy encompasses:

• Your usage of www.danessamyricksbeauty.eu and its country-specific top-level domain iterations (collectively referred to as the “Website”).

• Interaction with our content, services, or Customer Care Team.

• Information pertaining to suppliers, potential suppliers, contacts, and any other individuals whose data we retain.

Please review the following provisions attentively to comprehend our stance and procedures concerning your information and its treatment.

To register for a personal account, subscribe to Danessa Myricks Beauty Europe SRL emails, or place orders, you must be over 18 years of age. Our Website is not designed for children, and we do not knowingly collect data pertaining to minors.


Information Collection

Under the umbrella of "information," we encompass personal data collected, used, shared, stored, and transferred in physical and electronic formats. This data is categorized as follows:

Identity and Contact Information: Includes first name, last name, title, birthday, email address, telephone number, delivery address, billing address, or any other details provided either as part of your personal preferences or communicated to our staff.

Financial Information: Encompasses bank account and payment card details.

Transactional Information: Comprises details of payments made to or received from you, alongside Products and service transaction specifics.

Technical Information: Encompasses IP addresses, device types, browser specifications, login data, time zone settings, language preferences, and other technological attributes associated with your device usage.

Usage Information: Incorporates data pertaining to your interactions with the Website, such as Website pages and viewed Products.

Marketing and Communications Information: Encompasses your preferences regarding marketing communications and your communication preferences.

Contact History: Refers to records of communications initiated by you through various channels.

Social Information: Refers to data obtained if you choose to link your social media accounts with us.


User-Generated Content Data

User-Generated Content (“UGC”) refers to any form of content—such as text, videos, images, reviews, or other media—that is created and published by contributors, typically the general public, rather than paid Danessa Myricks Beauty Europe employees. This content is typically created outside of professional routines and practices and is shared on our digital platforms, social media, or Website.

Data Collection

When you create, upload, or share content on our digital platforms, social media, or Website, you grant Danessa Myricks Beauty Europe the right to collect certain personal data associated with your account, including but not limited to your username, profile picture, email address, IP address, and any other publicly available information associated with your social media account in connection with the featuring or reposting of your content.

Use of Data

We use the data collected from UGC to:

• Promote our Products on digital platforms, social media, or Website.

• Operate and improve our services.

• Personalize your experience on the platform.

• Analyze trends and user behavior to enhance our offerings.

Data Sharing

We may share your personal data associated with UGC with third parties in the following circumstances:

• With service providers who assist us in operating our platform.

• In response to legal requests, such as subpoenas or court orders.

• To protect our rights, property, or safety, or the rights, property, or safety of others.

User Rights

You have the right to access, rectify, or delete the personal data we hold about you in relation to your UGC. To exercise these rights, please contact us at [email protected]

Data Retention

We retain personal data associated with UGC for as long as necessary to fulfill the purposes outlined in this Privacy Policy, or as required by law. When your data is no longer needed, we will securely delete or anonymize it.


Information Collection Methods

You may provide us with your information by completing forms on the Website or by communicating with us via mail, phone, email, social media, or other means. This includes data submission during:

• Account registration.

• Website browsing.

• Placing orders.

• Signing up for newsletters or loyalty programs.

• Requesting marketing materials.

• Contacting our Customer Care Team.

• Participating in competitions, promotions, or surveys.

• Providing feedback.

Additionally, as you interact with the Website, we may automatically gather Technical Information about your devices, browsing habits, and patterns through cookies, server logs, and similar technologies. We may also receive Technical Information from other Websites employing our cookies. Please refer to our Cookie Policy for detailed insights.

Furthermore, we may acquire information about you from third-party entities such as analytics providers, advertising networks, search information providers, and payment service providers.


Utilization of Your Information

Your information is utilized in the following capacities:


Identity and Contact Information

• Facilitating the delivery of your purchases.

• Providing beauty advice.

• Sending service messages via email, SMS, or other means, such as order updates.

• Establishing and managing your Danessa Myricks Beauty Europe SRL account.

• Furnishing customer care, support, and managing returns.

• Ensuring security and verifying your identity.

• Conducting marketing activities (where permissible, detailed in the marketing section below).

• Displaying Danessa Myricks Beauty Europe SRL advertisements as you browse the web.

• Routing you to the appropriate sections of the Website.

• Engaging in communication with you.


Financial Information

• Processing payments and issuing refunds.

• Implementing fraud prevention and detection measures.


Transactional Information

• Fulfilling Product orders.

• Providing customer care, support, and managing returns.

• Gaining insights into customer preferences.


Technical and Usage Information

• Identifying you upon your Website visits.

• Enhancing our Website and configuring default options (e.g., language, currency).

• Maintaining the safety and security of our Website.

• Understanding customer preferences.

• Displaying Danessa Myricks Beauty Europe SRL advertisements during web browsing.


Profile Information

• Tailoring recommendations based on your purchase history, searches, or returns.

• Providing suggestions and recommendations for goods or services.

• Administering your participation in loyalty programs.

• Conducting brand-specific consultations.

• Offering beauty advice.


Marketing and Communications Information

• Disseminating information regarding our Products and services via email, SMS, post, or other means.


Contact History

• Supporting customer care and training staff.


Social Information

• Simplifying Website login procedures without necessitating a separate account creation.

• Enabling Products and service sharing, if opted for.


Legal Basis for Processing

Our processing of your personal information is predicated on the following grounds:

• Execution of contracts in which you are involved or undertaking actions at your request prior to contract initiation.

• Pursuance of legitimate interests, encompassing providing a seamless customer experience, business operations, service provision, fraud prevention, marketing, research, and Products development.

• Compliance with legal obligations.

In instances involving processing special categories of personal information (e.g., health-related data), we typically obtain explicit consent unless legal obligations dictate otherwise.


Will We Share Your Information with Third Parties?

Save for instances explicitly delineated in this Policy, we abstain from selling, distributing, or leasing your personal information to third parties without your explicit consent or legal compulsion to do so.

However, your information may be shared with the following categories of entities as an integral aspect of delivering our Products and services, as outlined in this Privacy Policy:

• Entities aiding in order fulfillment, including payment service providers, warehouses, order packers, and delivery firms.

• Professional service providers like marketing agencies, advertising partners, and website hosts essential for business operations.

• Credit reference agencies, law enforcement agencies, and fraud prevention entities to combat fraud.

• Companies sanctioned by you, such as linked social media platforms.

• Specific brands regarding your preferences.

• Winners of social media competitions.


Additionally, your personal information may be disclosed to:

• Law enforcement or governmental agencies if mandated by law.

• Other business entities in cases of merger, acquisition, or organizational restructuring.

We may furnish third parties with aggregated and anonymized customer information and analytics to ensure individual identification protection.


Information Transfer Overseas

The data we collect from you may be transferred to and stored in locations outside the European Economic Area ("EEA"). In the event of transfers, we implement appropriate safeguards to ensure the continued protection of your information. For further insights into the safeguards employed, kindly contact our Customer Care Team at [email protected].


Your Rights

You possess the following rights at any given time:

• Access and Copy: Request access to or a copy of any information held about you.

• Rectification: Seek rectification of inaccurate information.

• Deletion: Request the deletion of your information, if not rightfully held.

• Withdrawal of Consent: Revoke consent to our processing of your information.

• Marketing Preferences: Opt to stop or start receiving marketing messages.

• Processing Restriction: Request a restriction on the processing of your information.

• Data Portability: Exercise data portability rights under certain circumstances.

• Objection: Object to the processing of your information in specific scenarios.

• Protection from Automated Decision-making: Avoid being subject to decisions based solely on automated processing, with safeguards in place for profiling activities.

We strive to maintain accurate information about you at all times. To assist us in this endeavor, kindly notify us of any changes to your personal details. You can access, update, or correct your account information via the "My Account" section on the Website.


Data Subject Access Requests

We stand ready to assist with any data subject access requests. Requests for access or copies of your information must be submitted in writing. We endeavor to respond within a reasonable timeframe, not exceeding one month, in accordance with data protection regulations. We commit to complying with our legal obligations concerning your rights as a data subject.

To exercise your rights regarding the processing of your personal data, you can submit a request to Danessa Myricks Beauty Europe SRL via:

• Mail, addressed to our headquarters.

• Email, sent to [email protected] (preferable to ensure prompt processing)

Please include the following details:

• Full Name

• Email Address

• Billing Address

• Specific information required and relevant dates

We may request additional information to verify your identity and ascertain the relevance of the personal data to your request. Responses will be provided within one month of receiving the necessary information, and communications will be conducted exclusively in English.



We may leverage your information to ascertain your preferences and interests, tailoring our Products and service offerings accordingly. You will receive marketing communications from us if you have requested information or purchased goods or services from us and have not opted out of receiving such communications.

Furthermore, we may engage in marketing activities with your explicit consent, including scenarios where your details were collected in connection with a competition or promotional event, and you agreed to receive marketing materials.

You retain the ability to cease receiving marketing messages at any time. This can be achieved by:

• Updating preferences within the "My Account" section on the Website.

• Clicking the ‘unsubscribe’ link in marketing emails.

• Contacting our Customer Care Team.

Upon opting out, your profile will be updated accordingly to discontinue further marketing communications. It's worth noting that opting out of marketing messages will not impact service-related communications, such as order updates.


Third-Party Marketing

We ensure we have your express opt-in consent before sharing your personal data with external companies for marketing purposes.


Online Advertisements

We engage in online advertising to keep you informed about our activities and Products. This includes displaying Danessa Myricks Beauty Europe SRL banners and ads on other websites and apps. Our targeting is based on information held about you or your previous interactions with the Website.


Data Retention

We retain your information for the duration of your account's existence or as necessary to provide our services to you. Additionally, we may retain certain information even after account closure if required by law, for dispute resolution, fraud prevention, or enforcement of our Terms and Conditions.

Regarding direct marketing communications, we may retain contact information as long as you have not unsubscribed from receiving such communications.


Contact Us

For queries, comments, or requests concerning this Privacy Policy, please reach out to [email protected]. If you harbor concerns regarding our information usage, you retain the right to lodge a complaint with the data protection regulator in your jurisdiction.


Changes to Policy

Any modifications to our Privacy Policy will be posted on this page and, where appropriate, communicated to you via the Website or email. We advise periodic review of this Policy for updates or alterations.

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